I want to thank everyone who came out and listen to our presentation on homeless culture and especially those who showed a great interest in what Theo had to say.
Often as we spend our days running around from meeting to meeting trying to create the next advertising, branding or communication solution we allow ourselves to become overly stressed out.
Why?
No one is going to die,
The world isn't going to implode if we don't come up with the next great wild posting or online avatar. Personally I think we could all benefit from taking ourselves a little less seriously.
Listening to Theo's story yesterday again reminded me of that (For those of you who don't know his story, trying to recount it on a blog won't do it justice, you'll have to find me).
So the next time you find yourself trying to claw out your eyes because of a strategy or headline, step back, step outside and realize how silly the whole thing is.
It is a incredibly liberating experience, and I guarantee that you will end up doing better work.
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